Want to see a full Case Story example?
Enter your email and I'll send you a complete sample
Former police investigator. Current case story specialist.
As a former police investigator, I dug up evidence. Today, I dig up the evidence that — beyond a shadow of a doubt — makes clients want to work with you.
Because to be a great business storyteller, it’s not enough to be great with words. You have to be great at building a compelling case.
I don't just interview your clients – I uncover the successes that make people want to work with you
Most people ask surface questions
Investigators dig deeper
That's the difference between a forgettable case story and one that sells
Your prospects don't trust marketing claims
They trust proof
67% of B2B purchasing decisions are made before prospects ever contact you. They're researching. Comparing. Looking for proof you can deliver.
84% start their buying process with a reference or recommendation.
Case stories are how you become that reference – even when you're not in the room. They're detailed accounts of how you've solved real problems for real clients.
Many case stories don't work. They're flat, corporate, forgettable.
The ones that really close sales? They have the details that matter – the transformation, the breakthrough moments, the truth that makes prospects think 'I need that'.
I spent years training to extract those details. Now I use that skill to prove you're the expert your clients need.
One case story - Dozens of uses
Create it once, and it works across every channel, every platform, every conversation where someone asks "Can you give me an example?"
Compelling case stories aren't optional anymore – they're how you compete.
That's what I create for you.
In fact, there are at least 24 ways to use a single case story. Here are just some of them:
Your case story can:
Win you business
Feature it on your homepage, include it in proposals, share it during sales calls, or send it to prospects who fit your ideal client profile. When someone’s undecided, a strong case story can be the proof they need to say yes.
Build your credibility
Include it in press releases, contribute it as an article to industry publications, or submit it with award applications.
Extend your reach
Break it into social media posts for LinkedIn, Facebook and Instagram. Create an email newsletter feature. Transform key points into a presentation slide.
Educate your team
New starters understand your value proposition faster when they can see real examples of problems you've solved and results you've delivered.
Attract media attention
Journalists love a good story. Pitch yours to targeted media contacts or weave it into annual reports that bring the numbers to life with real people and companies.
Engage your audience
Invite your featured client to present their story on a webinar, at an industry conference, or in a video testimonial. Nothing beats hearing success straight from the source.
"Kazi wrote a compelling Case Story that captured the emotional essence and depth of my Legacy Life Reflections proposition. The Case Story she has delivered is exceptional. She has given extraordinary attention to detail and undertaken seismic research to uncover and unearth the Gold that lies beneath in a Masterful way. I couldn’t be happier."
"When Kazi writes for you, she writes as your number one fan. Giving you impact, presence and authority. Her approach to writing a case story is supportive all the way. From helping me to understand the value of a case story to promote my business to creating that strong structure and really getting into the heart of what I do and need. Kazi is just great. She's a joy to work with!"
Here's how I've helped businesses turn their wins into their most powerful sales tool
Case Stories
Viasulis
£7 Million in Potential Savings, Multiple Awards, National Impact – How One Highways Consultant Unlocked a Stalled Government Infrastructure Project
Nozzle Media
Breaking Through the Noise – How One First-Time Podcaster Achieved Top 25% Global Ranking on Episode One
Tempest Designs
UK Born, Globally Worn – How Tempest Designs built a thriving wholesale business with boutique owners. One scarf. 120 sales. Read Amy's story.
Legacy Life Reflections
From Award-Winning Copywriter to Recorded Legend - How One Man Discovered the Perfect Alternative to Writing His Autobiography
Scott Media
From Paralympic Gold to Inspiring Thousands – How One Champion Transformed Adversity into Impact
Clear Vision Coaching
How One Mum Turned Scattered Passion into a Thriving Studio, and Her Five-Year Dream Reached in Year Three
Frequently Asked Questions
How long does a case story project take?
Most projects take up to 14 days from our initial conversation to final delivery. This includes client interviews, writing, your review and revisions. Need it faster? Just ask – I can often accommodate rush projects.
What if my client is reluctant to participate?
I'm experienced at making clients comfortable. I'll handle the interview sensitively, focus on what they're happy to share, and can anonymise details if needed. Most hesitant clients become enthusiastic once they see how professionally it's handled. If a client truly doesn't want to participate, we'll explore alternative approaches.
What information do you need from me to get started?
Just the basics – project details and your client's contact information. During our kick-off call, I'll walk you through everything I need. I do the heavy lifting. Most detail comes from the interviews I conduct, so you won't spend hours briefing me.
Can you write case stories for any industry?
Yes. I've written across technology, professional services, media, manufacturing, music and creative industries. My process gets me up to speed quickly on your industry and value proposition. What matters most isn't that I'm already an expert in your field – it's that I'm expert at uncovering compelling stories.
What format will the final case story be delivered in?
Whatever you need – website copy, PDF, slide deck content, or all of the above. We'll discuss the best format during our initial conversation. You'll get something you can use across multiple channels.
Who I am
I’m Kazi, a professional copywriter who fell in love with case stories.
I’ve seen brilliant businesses achieve incredible results — yet struggle to capture those wins in writing. Too often, their stories go untold or get buried under corporate jargon.
I specialise in case story writing because your success stories deserve to be told in a way that makes potential clients think, “That’s exactly what I need.”
A strong case story isn’t a nice-to-have anymore — it’s essential for any business that wants to stand out and earn trust.
My approach is simple:
~ I talk to the people involved, uncover the real story, and craft case stories that read less like corporate literature and more like proof of what you do best.
My pricing is competitive and flexible because every business, story, and goal is unique.
I keep the process collaborative and straightforward, so you get real value without the red tape.
When someone’s considering working with you, they’re not just buying your service — they’re buying confidence that you can deliver. And nothing builds that confidence like proof, beautifully told.
WHY
Choose me?
I understand the psychology of buying decisions
Your potential clients aren't just looking for facts and figures; they're looking for themselves in your stories. They want to know: "If this business had that problem and you solved it, can you solve mine too?"
I know how to extract the gold
Through carefully structured interviews and strategic questioning, I'll uncover the details that matter – the ones that make your case stories feel real, relatable and results-driven.
I write for conversion, not just completion
Every case story I craft is designed to move readers from "that's interesting" to "I need to work with this company". I focus on outcomes, transformation and the human element that makes stories stick.
I make the process painless.
I know you're busy, and so are your clients. I handle everything – from initial interviews to final drafts – with professionalism and efficiency. You'll be involved at key stages, but I won't become another item on your overwhelming to-do list.
How to Book Your Case Story
Let's turn your win into proof that closes sales.
Here's what to do next:
Send me:
Your name and company
A brief description of the project you'd like to feature
Your contact number
The best times to reach you
I'll get back to you within 24 hours to arrange a call. We'll discuss your project in detail, and I'll give you a clear timeline and investment for your case story.
No pressure, no obligation – just a straightforward chat about showcasing your brilliant work.
I like to think of a case story as a business's greatest hits album
Consider them your live recordings – raw, authentic proof that when the spotlight's on, you don't just perform, you bring the house down!
Here's the Thing About Case Stories
The best ones don't feel like case stories at all. They feel like stories you can't stop reading – complete with challenges, breakthroughs and transformations that make potential clients think "I need that for my business".
That's exactly what I create. Case stories (sometimes referred to as case studies or customer stories) that showcase your brilliance whilst building the trust that closes sales.
Take a look at the stories below to see how I've helped businesses turn their greatest wins into their most powerful marketing asset.
I deliver case studies you'll use. No dusty PDFs gathering digital cobwebs. I create case stories that work across your website, sales presentations, proposals and marketing materials. Stories that do the heavy lifting in your sales process.
Kazi captured the essence of Tempest Designs in a way I never could have articulated. She took the time to understand the relationships we've built with boutiques, gift shops and garden centres over nearly 20 years.
The case story she created is exactly the kind of proof I need when approaching larger stockists. Since using it in proposals, I've noticed buyers engage differently. They see the depth of what we do, not just what we sell. If you're struggling to put your success into words that win business, Kazi is worth every penny.
Sarah Tempest
Founder, Tempest Designs Fashion
Working with Kazi to capture Marika's journey has been such a pleasure. She took the time to understand not just the business metrics, but the emotional transformation that made this success story so meaningful.
She wove together the strategic elements – the focused growth, multiple revenue streams, and structured approach – with the human side of Marika's story. The case study beautifully captures the essence of what makes our coaching relationship work: the blend of accountability, support, and strategic guidance.
Gina Shepherd
Founder, Clear Vision Coaching
All client work is treated with complete confidentiality. I never share details of projects
publicly without explicit permission, and I'm happy to sign NDAs where required.
